During the current period of national and global need, the power of Cause Marketing has never been as evident. Companies aligning with philanthropic and charitable causes are making enormous strides with consumers and the numbers prove it.

In a recent poll, 79% of all adults indicated that they would be likely to switch from one brand to another if the other brand was associated with a good cause. That number rises to an astounding 88% with Millenials. It is clear that consumers are paying back companies committed to being better citizens, making the world a better place and, for all intents and purposes, walking the talk.

Consider the public impression of some of the brands that do it well: Newman’s Own brand has donated nearly $300 million to charitable causes since 1982; New Balance has become synonymous with the Susan G. Komen Foundation; and local Target stores have become dependable members of communities due to a commitment of a percentage of sales revenues to aid local programs and youth activities. Consumers are clearly putting greater importance on brand behavior rather than brand message. Even if the methods aren’t perfect, the public still appreciates the effort. To learn more about how doing genuine good pays off for brands, CLICK HERE.