We’re always coming across fun and interesting stuff that we consider creativity kindling. Products like the Kindle and Reader, 3-D television and iPad are changing the way we consume content. Advancements in screen technology is central to the user experience which is impacting how, when, where and what we are viewing. This latest innovation from Sony is a continuation of a trend that will continue to intrigue.

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GMR Marketing’s new Ignition Sessions are a blend of great music and insightful discussion about brands and bands. Collaboration has always been a strong point for Butch Walker, be it as a performer, songwriter or producer for the likes of Avril Lavigne, All-American Rejects and Fallout Boy. During his recent visit to GMR, Walker discussed the challenges of collaborating with brands and the power of internet social networking.

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With so much in the marketing industry dependent on population shifts and trends, GMR’s Insights & Analytics department has completed some interesting research that provides clients a detailed projection of the upcoming 2010 census. Check out how three major influences – aging Baby Boomers, the integration of the Hispanic population and the recent economic crisis – are affecting the US population more than any others.

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Organizations, brands and simple attention seekers are making videos every day, trying to garner as many views as possible on sites like YouTube or Vimeo in order to spread their message. Flashmobs, talking babies and ridiculous stunts are increasingly mesmerizing the public, which is why more and more brands are successfully utilizing viral videos as a way to generate a buzz. We particularly enjoyed the dry humor of this recent one.

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